Everyone is talking about how merch sales are growing, but few companies tell you how to do it right. Once your shirts are printed you are on your own, while they look for another band to sell shirts to. Banzai walks you through the process from A to Z. This blog is part of that process. First off, it’s not easy to build a successful clothing brand. But, If you take it step by step, you can build a stronger relationship with your fans through clothing. Fashion is like music – it hits people at their core – their identity is wrapped up in what they wear just as much as the music they love. What to wear is a key decision for many – if it’s right, they love it and they give you exposure just walking down the street. If it’s right, the clothing accurately expresses your commitment to the music without looking like a cheap souvenir. Today’s homework – browse some of the links at the right and add up where your merch stands in relationship to these successful brands.