Banzai was created in 1988 by two former Greenpeace employees eager to make their mark in the
apparel business. For 16 years Louis and Gina Marks have perfected their alternative business
model, developing relationships with suppliers, employees, and a growing number of customers.
Our basic business of tie dyed apparel grew over time to include every part of apparel manufacturing,
from fashion design to garment decoration. It was obvious from the beginning that Banzai was different,
from the outrageous appearance of the staff to the incredibly diverse music selection that was purchased
by the company on their behalf. Eventually, it became clear why Banzai was different; our business model
centered around relationships, and not products. While other companies were busy selling their product to
anyone and everyone, Banzai would deliver a variety of products to those customers who shared similar
business philosophies. While other companies were busy buying products from wherever they could, Banzai
developed relationships with a network of companies who support basic human values, such as a living wage,
a strong work ethic, environmental responsibility, and honest business dealings. It's no surprise that
these are mostly smaller US manufacturers.
This new approach inevitably led to the music business. We find that we have much in common with musicians
and independent record labels. We provide a full service for them, from garment design and production
to web fulfillment. We are happy to service their fans, who we consider to be a part of the extended Banzai
community. As with everything we do, this is a work in progress, and we welcome input from the community to improve our skills.
It is our profound belief that a socially conscious community is evolving in the world, united through music,
art, and the common goal to influence the world around us. We consider Banzai to be a link to the more human
business model of the future.
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